Australia & New Zealand Business Report 2017

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Discovery Reports

Alliance Group delivers high-quality meat products from best farmers to consumers

Food company is expanding its business in Asia by strengthening its presence in the region’s food service sector

PUBLISHED : Friday, 22 September, 2017, 5:15pm
UPDATED : Friday, 22 September, 2017, 5:15pm

Leading New Zealand food company Alliance Group is expanding its business in Asia by strengthening its presence in the region’s food service sector.

Alliance Group, the world’s largest processor and exporter of sheep meat, launched ready-to-cook Pure South lamb packs for China’s upper-end retail and food service sectors last year through Grand Farm, its in-house market partner in the country for 18 years.

In Hong Kong, Alliance Group launched its Te Mana Lamb range, the result of a decade-long project to produce great-tasting lamb with high levels of intramuscular fat, omega-3 and polyunsaturated fatty acids.

To meet demand for simple meat solutions to suit busy Asian lifestyles, the cooperative plans to introduce value-added items in table-sized cuts with recipe choices and establish an online sales platform.

“Alliance Group is New Zealand’s only true 100 per cent farmer-owned red meat cooperative,” says CEO David Surveyor. “All our livestock are grass-fed and hormone-free. We’re proud of our reputation for quality, which is built on meticulous food production techniques, world-class systems and high standards of animal welfare and traceability.”

The cooperative also invested in state-of-the-art thermoform-controlled atmosphere packaging technology, which extends product shelf life and enables faster packaging and exporting of meat products.

“We strive to exceed customers’ expectations with our in-house technology and all-natural farming practices and processes,” Surveyor says. “We bring high-quality products with natural goodness and nutritional benefits from our farms straight to consumers.”

To reinforce its commitment to China and the wider Asian region and move up the value chain, the cooperative will participate in a China immersion programme alongside Grand Farm, in conjunction with New Zealand Trade and Enterprise.

The recent signing of a memorandum of cooperation on chilled meat export between China and New Zealand also provides the potential for Alliance Group to deliver higher-value products.

The cooperative mainly exports its Pure South lamb range to Southeast Asia. Its products are sold in Malaysia – its second-largest Asian market – and in Hong Kong, the Philippines, Singapore, Thailand, Vietnam and Indonesia.