Australia & New Zealand Business Report 2017

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Discovery Reports

Cook Medical solves complex health issues in simple ways

Family-run medical device manufacturer provides innovative products to doctors and hospitals and is further strengthen its partnerships across Asia

PUBLISHED : Friday, 22 September, 2017, 5:15pm
UPDATED : Friday, 22 September, 2017, 5:15pm

While medical conditions differ for each race or region, patients and doctors worldwide deal with common issues across medical specialities – patients want to get better, and doctors constantly look for simpler and more effective treatment alternatives. Helping patients and physicians solve complex problems in simple ways, Cook Medical is on a perpetual path to improve the production and delivery of its minimally invasive medical devices.

“Our philosophy is ‘better health for people’,” says Barry Thomas, Cook Medical’s director for Asia-Pacific. “We are focused on putting patients first, treating diseases differently, and improving the success rate of medical procedures.”

Cook Medical has been providing innovative products to doctors and hospitals since it started in 1963. The family-run medical device manufacturer supports clients in the United States, Europe, Australia, and parts of Asia, including China, Japan, Singapore and India, among others. A pioneer in developing the coronary stent, Cook Medical makes 16,000 products today that serve more than 40 specialities in 135 countries.

Lean and flat, Cook Medical nurtures an entrepreneurial mindset that keeps the company at the forefront of advancements in the medical field. Its goal is straightforward – to obtain the best outcome for patients; and it achieves this by reinvesting in the business through the Asia-Pacific New Technologies Team (ANTT). ANTT was formed to discover and evaluate new concepts and technologies from Asia-Pacific and channel these with appropriate divisions within Cook Medical.

Expanding its Asian footprint, Cook Medical has opened a regional distribution centre in Singapore and is looking at a represented office in Vietnam in the midterm. It continues to strengthen its relationships with patients, physicians and clinics through training, workshops and university partnerships.

“It takes a lot of work to enter a market, and stay in the market. But being small and private, we are agile, so we can respond to changes more quickly,” Thomas says.