Canada Business Report 2017

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Discovery Reports

Bombardier redefines air travel with all-new C Series aircraft

Montreal-based aerospace innovator also developing the Global 7000 ultra-long-range business jet for high-level business travellers.

PUBLISHED : Monday, 13 November, 2017, 5:36pm
UPDATED : Monday, 13 November, 2017, 5:36pm

From crafting sleek high-speed trains and exceptionally designed business jets to engineering the best commercial aircraft used by the world’s biggest airlines, Bombardier – an undisputed pioneer in aerospace and the world’s leading manufacturer of trains and planes – has raised the bar in aviation with the all-new C Series aircraft.

Celebrating its 75th anniversary, the Montreal-based aerospace innovator carrying the iconic business jet brands Challenger and Global is all set to unveil its first batch of C Series jets this year. Outfitted with the game-changing Pratt & Whitney Geared Turbo Fan engines, the jets will be for Korean Air, South Korea’s national airline and the third operator of the C Series.

The only single-aisle aircraft specifically built to serve the 100- to 150-seat market segment, the C Series has been praised for its unrivalled cost efficiency, optimal performance and impressive passenger experience.

Since its delivery of the first fleet of C Series units last year, Bombardier has opened opportunities for airlines to develop markets and hold their ground in more competitive segments with less investment.

It’s a fitting start to Bombardier’s latest disruption to the aviation industry – which the company strongly aspires to market in Asia, Africa, Europe and North America over the next 20 years.

“The C Series is really a growth engine for Bombardier and a step forward in the future for Canadian aerospace – as a completely new aircraft designed with all-new technology,” says Fred Cromer, president.

“We’re very focused on the future and have a history of bringing innovation to the marketplace – a difficult process not without risk that takes a tremendous amount of investment and time – and we’ve shown the ability to succeed.”

Designed from the inside out with the pilot, customer, airline and environment in mind, the C Series boasts large windows, the widest seats and aisle on a single-aisle aircraft, and enough overhead storage space for every passenger to fit an oversized carry-on bag; all of which creates an enjoyable cabin experience for passengers.

Its engine technology delivers a more environmentally friendly fuel burn with an impressively quiet noise footprint – consuming as little as 2 litres of fuel per passenger per 100 kilometres.

To leverage our relationships with airlines, introduce new products, and expand our regional presence with more products is the next phase of our plan
Fred Cromer, president, Bombardier

Apart from the C Series, Bombardier is also focused on developing the Global 7000 – its all new ultra-long-range business jet. With a top speed of Mach 0.925 and the ultimate combination of speed, range, performance and a smooth ride, the Global 7000 will unlock new routes and possibilities for business jet travellers.

“Global 7000 and the C Series are two examples of large technology investments made by Bombardier to create great products with real value differentiation and a first-mover advantage in growth markets,” says Mike Nadolski, vice-president for communications and public affairs. “Unlocking the value of those past investments is a major growth driver for the company in the years ahead.”

With production and engineering sites in 29 countries and 66,000 employees worldwide, Bombardier is able to support critical global markets, particularly Asia-Pacific – the fastest-growing aviation market. The growth is driven by countries such as China, where a demand of 6,810 aircraft valued at US$1 trillion has been projected over the next 20 years.

Bombardier maintains a strong presence and a large supply chain network in the region, specifically in China, for sourcing material components – a distinct advantage when it comes to penetrating the region’s bullish aviation industry.

Over the past decades, Bombardier has succeeded at building strong partnerships around the globe. It welcomes opportunities to build closer ties and bring better benefits for the aviation industry.

“We have a great footprint internationally. To leverage our relationships with airlines, introduce new products, and expand our regional presence with more products is the next phase of our plan,” Cromer says.