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Malaysia Business Report 2017

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Discovery Reports

Greenfeed’s modern practices are revolutionising farming

Greenfeed is a lone voice in advocating reduced fertiliser use in commercial farming, but its proposition is backed by decades of research and development

PUBLISHED : Wednesday, 27 December, 2017, 9:04am
UPDATED : Wednesday, 27 December, 2017, 9:04am

Sustainable farming begins in the soil, and advanced materials such as slow-release fertiliser are helping maintain ecological balance across Southeast Asia.

“We have successful results around the world showing that fertiliser applied once or twice is enough to sustain desired crop yields,” says Tan Yu Wea, managing director of Greenfeed Malaysia, manufacturer of palletised slow-release fertiliser that is revolutionising farming in the region.

Greenfeed is an advocate for reduced fertiliser use in commercial farming. It is a lone voice in the industry, but its proposition is backed by decades of research and development. Driven by a passion for innovation, the company has developed some 500 formulations to respond to different dynamics such as dry soil, pollination in mature farmlands, ancient or irrigation farming methods and diverse soil types across Southeast Asia.

To gain headway in transforming agricultural practices, Greenfeed reaches out to farmers in their own language. “We invest not only in the product itself, but also in technology to make it convenient for farmers to learn by themselves. We have a mobile application and video tutorials in localised languages that show them how it’s done,” Tan says.

Greenfeed welcomes collaborations with research institutes and other industry players such as technology developers on, for instance, the application of sensors and automation in farm production. It is particularly keen on deepening partnerships in mainland China, Taiwan, Vietnam, Myanmar and the South Pacific over the next five years.

“We need to find a better approach to solve pollution problems. Everyone can see that the environment has changed drastically. Why has it changed so much? Perhaps conventional practices are a little off,” Tan says.

Developing state-of-the-art technology to promote soil and plant sustainability is Greenfeed’s contribution to the ecological imperative. Reducing fertiliser use directly impacts carbon mitigation. It also radically changes the future trajectory of commercial farming.

“Quality is better than quantity. That is fundamental,” Tan says.

www.greenfeed.com.my