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Passion, pride and speed at the core of Superworld Electronics’ breakthroughs

The magnetic part designer and global supplier is making strides in wireless charging module development

PUBLISHED : Wednesday, 09 August, 2017, 5:54pm
UPDATED : Wednesday, 09 August, 2017, 5:54pm

Country Business Reports interviews and articles by Discovery Reports

At the heart of every automobile, modern appliance and personal device such as a smart phone or computer lies a microcosm of electronic components. Changes and improvements in lifestyles have spurred the demand for these integral parts which can be found in nearly all technological advancements, and the pursuit for better performing products is driving breakthroughs within Superworld Electronics.

The magnetic part designer and global supplier is making strides in wireless charging module development while producing leading-edge components in the areas of automotive, solar energy, wearable technology and 3D printers, among others.

Shifting its focus from trading to manufacturing electromagnetic parts such as inductors, ferrite beads, transformers and choke coils, Superworld Electronics is also bolstering its research and development (R&D) capabilities. It is keen on becoming a one-stop solution provider to Asia’s leading technology players.

“The markets are changing very rapidly,” says Adeline Wong, senior director. “We have to be faster than the markets so we are investing heavily in R&D to keep up.”

Maintaining state-of-the-art automated facilities, Superworld Electronics offers tailored solutions – from material composition and distinct component architecture to building more powerful yet smaller scale product designs. Time to market is crucial in the industries it serves where products are outmoded quickly, so the company’s capability to develop its own materials supported by an automation strategy is a key advantage, making Superworld Electronics more flexible and competitive. As a result, the company is trusted by top industrial and technology firms including Fujitsu, Verifone, Hewlett-Packard, Dyson and DJI.

“It’s all about the relationships that we have with clients and suppliers,” Wong says. “We are very passionate about working with different sectors and upholding electronics industries and technologies.”

Enhancing lives is a culture Superworld Electronics espouses, and which its team of highly skilled engineers and talented staff assimilate. Centred on continuous learning and innovation, Superworld Electronics also emphasises social responsibility to contribute back to the people.

“We find the right people who will do the right thing,” says Johnson Chen, managing director. “Team bonding is also important to cater to all client requests, and to persist in working to improve lives.”

Through collaborating closely with clients, universities and other technical organisations in Singapore, China and Taiwan, Superworld Electronics is able to anticipate the direction industries will take. Armed with the passion and know-how to pursue technology, the company is well-equipped to support the creation of more trailblazing solutions for consumers.