Sekisui House develops spaces that harmonise people, lifestyles and nature
Company develops comfortable environments that uphold love for humanity and respect for nature
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Today’s concept of a sustainable lifestyle may be rooted to the ancient Japanese notion of satoyama. Portrayed as the border where mountains meet arable land, satoyama espouses the benign co-existence of humans and nature. Japanese people living in satoyama manage the forests and farmlands, and get their daily needs from surrounding resources.
Embracing the Japanese heritage and philosophy of satoyama, Sekisui House Singapore develops comfortable environments that uphold love for humanity and respect for nature while maintaining urban lifestyles and advantages.
“We always start our projects by identifying the people who will be living in the houses or places that we build,” says Kenta Konishi, managing director. “We always think about the future ideal home for people.”
At the core of Sekisui House’s distinct design approach is the harmonious interaction of humans and nature. Many of its residential and commercial properties feature shared gardens, pavilions and facilities that encourage social gatherings and community building.
The human perspective is also pre-eminent as the company applies the LIVCLO or living closet system in every project. Organised closets are placed in each unit to maximise space and to support the resident’s daily life and movement.
The village atmosphere is markedly showcased in Sekisui House’s Hillsta development in Choa Chu Kang. Taking advantage of the sloping landscape,
Hillsta is a new housing complex in Singapore that incorporates a swimming pool reminiscent of rice terraces and a deck that replicates a kawadoko or riverside terrace from Kyoto. Hillsta offers condominium and low-rise townhouse units for sale, and sits near the Mass Rapid Transit (MRT) station.
While the company understands the hustle of contemporary living, Sekisui House designs spaces that elevate the unhurried life by equipping homes with the latest technologies.
Sharing valuable knowledge on sustainable living, the leading developer promotes eco-friendly homebuilding practices and applies smart technologies such as home energy management systems that monitor and help decrease energy consumption.
“Our approach is to make homes smart enough to take away the stress and make living comfortable according to people’s lifestyles and activities,” Konishi says.
Leveraging the capacities of its mother company in Japan, Sekisui House Singapore nurtures several joint ventures across Asia to pass on its expertise and expand the reach of its property development approaches.
“We could have invested and monitored our projects without having an office in Singapore, but we decided to have a presence here because a joint venture is about relationships, and the residential sector depends on relationships and a country’s culture,” Konishi says.
Its partnership with Singapore property developer Far East Organization, and its listed unit, Far East Orchard, has conceived notable commercial projects such as Woods Square, a mixed-use development at Woodlands Central.
Comprised of two office towers and two four-storey office blocks with retail space, Woods Square is an ideal office investment hub with a direct connection to the Woodlands MRT station and Causeway Point.
The company has also successfully launched Seaside Residences in April, selling more than 400 units on the first weekend. A joint venture with Frasers Centrepoint, Seaside Residences features condominium units with unblocked sea views, lifestyle cafes and access to an emerging MRT line connection.
Focused on building stronger and more long-term partnerships, Sekisui House Singapore is eagle-eyed on penetrating Southeast Asia’s bullish real estate market. The company is looking at Vietnam, Thailand, Malaysia and the Philippines.
“Partnerships are very important to be successful in Asia, and we want to bring new value to the market with our partners,” Konishi says. “We are all about creating products and value, so we look for partners who are willing to learn from us and translate our knowledge into their language and culture.”