Namyang expands garment lines to target changing lifestyles
Clothing maker improves its operational processes to shorten crucial time to satisfy constantly growing demand for new fashion pieces.
[Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com]
More than simply providing protection against the elements, clothing has become an important aspect of self-expression, individuality and identity. Catering to diversified demographics with varying tastes, many clothing brands present an exhaustive array of choices to offer something for everyone. The high demand for fast fashion requires these brands to work relentlessly in getting up to speed with global fashion trends.
A crucial link in the fast fashion chain, apparel manufacturer Namyang International constantly improves its operational processes to shorten crucial time to market of clothing – satisfying the constantly growing demand for new fashion pieces.
“Everything in the garment business changes rapidly, and you cannot succeed if you do not keep up,” says president Hong Jin-soo. “Time and action are crucial in garment manufacturing. This is why Namyang continuously seeks ways to shorten time to market while offering quality products.”
A home-grown company established in 1985, Namyang sees fashion as a universal language and has adopted an internationalised approach to communicating with its customers – global brands such as Target, H&M, Marks & Spencer, Zara, Kohl’s and Guess, among others.
Namyang established 21 factories abroad in locations including Vietnam and the Philippines. Due to its unbeatable price and quality ratio, Vietnam is an important manufacturing hub for Namyang. The company is increasing the number of factories in rural areas outside Ho Chi Minh City. The move is brought about by Namyang’s client base expansion outside the United States to Europe.
Aside from increasing its factories, Namyang also implements measures to streamline time and action calendars. While most garment manufacturers look to China for sourcing raw materials, which takes time, Namyang is looking at developing products from local materials. Namyang works with its clients to co-create and codesign textiles.
Namyang understands the impact of manufacturing operations on the environment and takes great care to reduce the impact of its production on the environment through close collaboration with provincial governments. The company upgraded its infrastructure in its factories to incorporate a good wastewater management system and to take advantage of natural light and reduce electricity use.
With eco-friendly production practices in place, Namyang has greater freedom to focus on design innovation. Lending a cosmopolitan flair to its garments, Namyang sends its designers all over the globe to study and observe fashion trends.
“Our designers travel to fashion capitals such as Paris and London to do market research and seek inspiration. Our designers are very receptive to global fashion. We collaborate with our clients and provide monthly and seasonal reports based on what we see offline and online,” Hong says.
Namyang specialises in woven and knit casual wear and office attire. With its constant research and development initiatives, Namyang looks to expand to active wear, functional wear and undergarments. Namyang also aims to broaden its scope to include home textiles and furnishings and work with companies such as Ikea.
“Lifestyles evolve rapidly,” Hong says. “We want to meet the demands that these lifestyle changes bring. We are in the developing stage, which takes time. We are studying materials and facilities that can be meaningful for our business.”
By expanding its product lines, Namyang is poised to meet the demands of a market where disposable income continues to grow – Asia. With Asia transforming from a manufacturing hub into an important consumer hub, Namyang is looking to offer its services to Asian brands and companies.
“Asia’s status as a consumer market will strengthen in the coming three to five years. That means the importance of manufacturing price-quality ratio will be crucial. Namyang is a sincere and honest company that can constantly deliver this,” Hong says.