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South Korea Business Report

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Y’sU pursues paradigm shift for the future of industries

Founded on the ideals of being of good service to society and nurturing students to become global citizens, Y’sU students develop an altruistic mindset with its emphasis on humanities

PUBLISHED : Wednesday, 25 October, 2017, 10:36am
UPDATED : Wednesday, 25 October, 2017, 10:36am

Innovation and technology are compulsory for the survival of any industry in the 21st century. Youngsan University (Y’sU), also referred to as “Wise You”, responds to this challenge by collaborating with more than 1,000 companies in South Korea, and is looking to establish more across Asia.

“We adapt to the needs of society and help industries grow. We think that is the most important mission given to us,” says Dr Bu Gu-wuck, president.

Niched at the heart of the Korean MICE (meetings, incentives, conventions and exhibitions) city, the university’s Busan (Haeundae) campus has aligned its courses with specialisations on hospitality services, culinary arts, fashion and beauty, film, gaming, virtual reality content and design. Meanwhile, its Yangsan campus, which is surrounded by thousands of automotive equipment manufacturers, focuses on developing smart platforms for the automotive industry.

Software and start-up courses are required for all students, and most of its major curriculum is combined with the four base technological areas – virtual reality, artificial intelligence, big data and internet of things – to prepare students for the “fourth industrial revolution”.

“Convergence in learning is the first step to meeting the challenges of the ‘fourth industrial revolution’. So we are pursuing this new paradigm of education for the future,” Bu says.

Coursework at Y’sU is based on self-directed learning such as capstone projects, which expose students to the real-world needs of enterprises. This meets its educational goal that pursues practicality and employability.

Founded on the ideals of being of good service to society and nurturing students to become global citizens, Y’sU students develop an altruistic mindset with its emphasis on humanities. For instance, each student is required to read ancient classics to acquire basic values and age-old wisdom.

More than 500 international students are enrolled at Y’sU. The university is expanding its global partnerships and invites universities across Asia, especially in Hong Kong and Singapore, to explore exchange programmes for students and faculty.

www.ysu.ac.kr