Expressing individuality through clothes, accessories and shoes is a fashion statement that never goes out of style. Contemporary fashion brand bebe understands a woman's need for luxurious looks without breaking the bank, and this is why it has dedicated itself to designing chic apparel that empowers women to feel comfortable in their own skin. The company sees itself as a brand for modern and confident women who want to get noticed. "We see more people wanting to show their individual tastes rather than follow trends. People are moving away from copying outfits from lookbooks. We want to help them tell their own stories," says CEO Jim Wiggett. Celebrating self-expression, bebe launched a social media campaign called "Be More You". The campaign encourages women to outwardly express their inner confidence through bebe. Offering a diverse line of dresses, tops, bottoms, accessories and footwear, bebe has eight season collections per year. The company launches new products that reflect the classic bebe DNA every six weeks to provide customers with more choices. From a single boutique in San Francisco in 1976, bebe today has 166 stores, including its online store at bebe.com and 35 outlets across the United States. Internationally, bebe distributes and sells bebe-branded products through licensees in approximately 100 stores across 20 countries. Tapping the busy fashion retail markets of Singapore, India and Thailand, bebe's partners have opened stores in these locations as entry points to the rest of the region. With the help of a partner, bebe eyes greater brand recognition in the region, particularly on the mainland, in the next five years. Prior to establishing more stores across Asia, bebe aims to study the region's rich cultural nuances and incorporate them in classic bebe styles to appeal more to the sensibilities of an Asian clientele. "When bebe goes to China, we will open multiple stores simultaneously to show that we are committed to staying there long-term," Wiggett says. bebe http://www.bebe.com
