NR Instant Produce takes Por Kwan, oriental ready-to-eat meals and co-packing global
NR is expanding into natural food products with the ‘most sustainable supply chain in the industry’, and seeks partners to magnify its distribution lines
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Taking its cue from the success of retailers selling microwavable food, NR Instant Produce – a leading sustainable manufacturer – is broadening its sights by taking its high-grade food products that are hand-crafted with fresh ingredients and selling them globally in leading retail chain stores.
NR is making a lifestyle-changing turn for consumers by offering healthier options under its own brands such as Por Kwan, Thai Delight and DeDe, while continuing to fulfil private label orders from companies. Apart from ready-to-eat meals, sauces, condiments and beverages, NR also has a rapidly growing plant-based line. With the flexibility brought by its nearly 600 base formulations and certifications from the United States Food and Drug Administration, the Thai FDA and the BRC Global Standards, NR is expanding into natural products with the most sustainable supply chain in the industry. The new line, dubbed “better for you”, especially considers the consumers concerned about their health, the impact on the environment, the elderly and people with medical issues.
“Due to our wide portfolio of flavours and formulations, we are able to deliver complete lines of products covering all types of Oriental flavours, not just Thai,” says president Danai Pathomvanich. “We bring in fresh ingredients every day. We know we’re making the product right when the client walks in our factory and takes in the fused aroma of herbs. It’s like walking into a massive kitchen.”
Apart from creating a holistic food line, NR is transforming its workforce and influencing its suppliers to think more about sustainability. The cornerstone of NR is building consumer relationships on trust and integrity. Keys to the company’s partnerships are confidentiality and protection of intellectual property.
With a full line of food and beverage products that are clean and herb-based, NR is constantly seeking partners to magnify its distribution lines. NR’s vision is a future where its products, branded or private-labelled, will be in every supermarket worldwide and where consumers know they are buying the best products on the market.