Thailand Business Report 2018

Presented by

Discovery Reports

Royal Plus hits the sweet spot with its coconut water and healthy beverage alternatives

Thai healthy beverage pioneer offers a range of fruit drinks and produces its premium, organic coconut water – from tree to bottle – on the same day

PUBLISHED : Monday, 13 August, 2018, 6:00pm
UPDATED : Tuesday, 14 August, 2018, 1:23pm

Country Business Reports interviews and articles by Discovery Reports

Overall interest in healthy living has surged all over the world. For some, the motivation comes from personal health conditions and aspirations for a longer life, while for many, it is simply about well-being. As the focus on health and wellness continues, Thai healthy beverage pioneer Royal Plus sees a promising future for its expanding product portfolio.

“The growth outlook for healthy beverages is very favourable as people veer away from unhealthy, high-calorie, sugary beverages,” says Phonsaeng Saebe, managing director. “Coconut water has become the leading healthy, natural alternative, packed with nutrients, antioxidant properties and benefits against ageing, diabetes and cardiovascular problems.”

At its 13-hectare manufacturing site in the Amphawa district of Samuth Songkram, which is famous for its great-tasting coconuts, Royal Plus produces its premium, organic coconut water – from the tree into the bottle – on the same day. Its line of healthy drinks also includes coconut milk drink and nata de coco with fruit juices in passion fruit, mango, lychee and tamarind flavours.

We look forward to the opportunity to grow our business in China and the rest of Asia, as well as in Europe and the Americas
Phonsaeng Saebe, managing director, Royal Plus

In response to increasing demand for beverages with higher nutritional value, Royal Plus offers a 100 per cent natural soy milk drink that is produced using a traditional milling process and basil seed juice and chia seed drink renowned for their delicious, gel-like consistency. Royal Plus’ natural beverages are distributed under the Coco Royal and [email protected] brands and are available in a variety of ready-to-drink packaging formats. Having ample capacity, Royal Plus also has the capability to offer contract manufacturing services to other beverage companies.

“Research and development is at the core of our company,” Phonsaeng says. “We’re committed to creating new products and improving existing ones to better meet the changing needs of consumers of all ages. Through constant innovation, we ensure that we deliver delicious, nutritious and natural beverages that are up to the highest industry standard in food safety.”

To date, Royal Plus exports to more than 40 countries worldwide. In Asia, its products are sold in mainland China, Hong Kong, Japan, South Korea, Malaysia, Myanmar, Cambodia and the Philippines through convenience stores, supermarkets and online stores.

“We look forward to the opportunity to grow our business in China and the rest of Asia, as well as in Europe and the Americas,” Phonsaeng says. “Taking into account the needs of consumers in each country is important; it’s vital that we find the right partner with deep local market insight and established sales connections. Our goal is to create long-term, win-win partnerships based on trust and respect.”