Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com

Accounting for 60 per cent of the world’s economic growth, Asia’s trading volumes show investors remain confident in the region. Increasingly, investors are also shifting from traditional trading platforms to electronic channels that offer more efficient and cost-effective solutions while providing real-time data and insights on market trends. Global multi-asset broker Union Standard International Group (USGFX) eyes to secure a significant share of these online activities as it enables clients to swap currency pairs, shares, indices and commodities in premium trading conditions.

The award-winning Australian foreign exchange (forex) and contract for differences broker provides clients with a one-stop suite of trader support services. This includes innovative smart trading tools, access to industry-leading technical analysis from Recognia and Trading Central, and personalised coaching and structured forex education courses in multiple languages. USGFX clients trade on top platforms MetaTrader 4, MetaTrader 5 and Direct Market Access CFD – a new trading platform promoted by the company. Clients also receive portfolio recommendations from the company’s in-house advisers and partners from around the globe.

“We bring everything together into the clients’ inbox or platform so they have the best knowledge at their fingertips to make more informed trading decisions,” says Shay Zakhaim, CEO.

Nurturing long-term relationships with clients and employees, USGFX continues to invest in technology via service providers and in its infrastructure, allowing it to offer the fastest execution platform in China. Its focus on continuous learning is imbibed by long-staying staff and spills over its participation in global conferences and exhibits.

“We get the best people involved to maintain the quality of our services,” Zakhaim says. “We believe in our knowledge and in our ability to train people. We support our partners and clients by providing for their needs in the fastest way we can. We never rest.”