Ter Beke graces Asian dinner tables with its appetising ready meals
The fresh pack solution pioneer requires all its suppliers to undergo a stringent evaluation process
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Turning Ter Beke’s delicious and fresh-made lasagna and pasta dishes into indulgent dinners takes only two steps – heat and serve. The Belgian fresh food company is set to deliver its range of Mediterranean specialities to Asia and the Middle East next year.
Eager to grace Asian dinner tables with its appetising ready meals under the brands Come a casa and Vamos, Ter Beke is inviting distributors, retailers and food service providers to offer its frozen food products to Asian and Middle Eastern consumers. It will also launch a halal-certified variety soon to serve Muslim customers.
Ter Beke guarantees its products’ quality, freshness and cost-competitiveness by investing heavily in automation. Safety is constantly adhered to via tracking and flaw detection systems. In addition, the fresh pack solution pioneer requires all its suppliers to undergo a stringent evaluation process that conforms to international audit standards.
“Having our own innovation platform for our processed meat and ready-made meals divisions allows us to create new and better products all the time,” says Dirk Goeminne, CEO. “This process is also driven by our zeal to put delicious, quality food on every dining table.”
A market leader in Mediterranean ready meals in Europe, Ter Beke offers high-quality ready meals at fair prices to indulge Asian consumers. “Combining that with our keen focus on market intimacy as a basis for success, we have delighted and satisfied many loyal customers,” Goeminne says.
Ter Beke’s passion for quality extends to its social and environmental responsibility. The company strives to produce healthy, low-salt and low-fat food products, while building honest and lasting relationships with suppliers that respect its social commitment. It reduces its waste, water and energy consumption as it provides a healthy working environment for its people.
Anticipating global food trends at an early stage, Ter Beke is boosting its frozen food distribution logistics in Asia while offering convenience to consumers with its tasty and affordable complete packaged meals.