F&H of Scandinavia breathes life into dwelling places with Nordic aesthetics
With seven decades of experience in conceptualising, designing and manufacturing its products, F&H of Scandinavia maintains an extensive network of retail partners for distribution
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Characterised by simplicity, minimalism and functionality, Nordic designs are gaining ground in Asia. F&H of Scandinavia, one of Denmark’s leading brand houses for kitchen equipment and household accessories, is ready to showcase in the region its quality, innovation and design.
“Being present in Asia enables us to ensure quality control of our products and conduct product inspections prior to shipment,” says Knud Lomborg, CEO.
China-based subsidiary F&H Asia serves as the company’s sourcing, logistics and warehousing arm in the region, where it also offers private labelling services. Having a warehouse facility in Guangzhou also reduces the company’s transport cost and lead times, making it an ideal sourcing partner in China.
With seven decades of experience in conceptualising, designing and manufacturing its products, F&H of Scandinavia maintains an extensive network of retail partners for distribution. It represents more than 30 brands – 12 of which are in-house – and has over 8,000 different items on its warehouse shelves.
Through its four flagship export brands – Södahl, Nuance, Bitz and A Simple Mess – F&H of Scandinavia aims to win Asian homeowners. Södahl is one of Denmark’s major brands for home textiles including tablecloths, bed linen and blankets.
Nuance represents F&H of Scandinavia’s collaborative works with leading Nordic designers and specialists in coming up with novelty and functional items such as wine finer and marble serving dishes.
Inspiring a healthy lifestyle, the Bitz brand features stylish dining ware designed by nutritionist Christian Bitz for easy management of food portions.
F&H of Scandinavia captures its interior design concept through A Simple Mess, where it works with stylist Louise Dorph to make homes warm and cosy with its range of blankets, cushions, and other home decorations.
F&H of Scandinavia eyes growing its retail and private label customers in the region and expanding into South China, South Korea and Japan. It seeks exclusive partnerships with local suppliers and distributors with physical and online stores to represent the company’s four main brands.