Travel with confidence with SOS First’s world of assistance
SOS First is one of the largest acute personal assistance organisations in the world whose key competence is to provide the right expertise in each and every situation
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Responding to distress calls, or SOS, whether for travel, roadside or medical concerns and emergencies, has been the core focus of Danish company SOS First in the past 60 years. SOS First, better known as SOS International in northern Europe, is one of the largest acute personal assistance organisations in the world whose key competence is to provide the right expertise in each and every situation including security incidents and extreme disasters. A reliable outsourcing partner to international firms, insurance companies and car brands, SOS First ensures optimal end-user experience and the best possible cost management programme.
“We’re in the business of connecting people,” says CEO Niels Krag Printz. “Using our network of connections, we link people needing help with the right person or organisation that can provide timely assistance.”
At its alarm centres in Denmark, Sweden, Norway and Finland, SOS First has a highly skilled, multi-lingual staff that is ready to provide 24/7 assistance to Nordic travellers throughout the globe. Supporting these alarm centres are exclusive SOS service offices in Greece, Spain, Thailand and China, and a comprehensive network of competent suppliers and business partners including hospitals, roadside service providers, foreign assistance companies and embassies.
“We are an old brand, but we continue to challenge ourselves to stay relevant and remain steadfast to our customer-centric approach,” Printz says. “A primary focus now is digitalisation to improve the customers’ overall journey while keeping claim costs down.”
In Asia, China and Thailand are high-volume business areas for SOS First with increasing travels of Nordic people within the region for business and leisure. SOS First is also seeing interesting opportunities in other parts of Southeast Asia.
“It is important to find qualified and trustworthy partners to strengthen our service network in Asia,” Printz says. “We are also open to forge digital business development alliances.”