customContents

entityId

entityUuid

articlePageQuery

filter

article

articleBaseAdvertisingInfoArticle

articleListArticle

articleSeoArticle

helpersArticleSections

hooksArticleAcknowledgementGateOverlayArticle

articleSchemaContent

liveArticle

query articlePageQuery(
  $entityId: String!
  $entityUuid: String!
  $customContents: [CustomContentInput]
) {
  article(filter: {entityId: $entityId}) {
    ...articleBaseAdvertisingInfoArticle
    ...articleListArticle_4oKxOH
    ...articleSeoArticle_4oKxOH
    ...helpersArticleSections
    ...hooksArticleAcknowledgementGateOverlayArticle
    entityId
    id
  }
  ...articleSchemaContent_2w8PNF
}

fragment articleActionWidgetArticle on Article {
  ...articleCommentsTriggerArticle
  entityId
  urlAlias
}

fragment articleAuthorBlockArticle on Article {
  ...articleDateContent
  ...authorNamesArticle
  authors {
    entityId
    ...entityFollowButtonBase
    ...authorAvatarAuthor
    id
  }
}

fragment articleAuthorDetailsContent on Content {
  __isContent: __typename
  authors {
    entityId
    ...authorCardAuthor
    bio
    id
  }
}

fragment articleBaseAdvertisingInfoArticle on Article {
  advertZone(version: 2)
  entityId
  sentiment
  contentLock
  topics {
    entityId
    sponsor {
      __typename
      id
    }
    id
  }
  types {
    value {
      entityId
      id
    }
  }
  sections {
    value {
      entityId
      id
    }
  }
  ...helpersCheckIsMainTopicContent
}

fragment articleCommentsTriggerArticle on Article {
  commentCount
  entityId
}

fragment articleCorrectionsWidgetArticle on Article {
  corrections {
    correction {
      json
    }
    timestamp
  }
  ...contentSchemaRenderContent
}

fragment articleDateContent on Content {
  __isContent: __typename
  createdDate
  publishedDate
  updatedDate
}

fragment articleFooterArticle on Article {
  ...articleUtilsArticle
  ...morningStudioArticleFooterContent
  ...genericArticleFooterArticle
}

fragment articleImageGalleryContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  headline
  socialHeadline
}

fragment articleLeadingArticle on Article {
  displaySlideShow
  multimediaEmbed {
    json
  }
  ...articleLeadingImagesContent
  ...contentSchemaRenderContent
}

fragment articleLeadingImagesContent on Content {
  __isContent: __typename
  images {
    title
    url
    isSlideshow
    size1200x800: style(filter: {style: "1200x800"}) {
      url
    }
    size768x768: style(filter: {style: "768x768"}) {
      url
    }
  }
}

fragment articleLeftHandSideWidgetsContent on Article {
  ...seriesWidgetContent
  ...topPicksWidgetContent
  seriesContainer {
    series {
      __typename
      ... on Article {
        id
      }
      ... on Podcast {
        id
      }
      ... on Video {
        id
      }
    }
    id
  }
}

fragment articleLinkingDataContent on Content {
  __isContent: __typename
  urlAlias
  sections {
    value {
      ...helpersFilterSection
      ...entityLink
      name
      urlAlias
      id
    }
  }
}

fragment articleListArticle_4oKxOH on Article {
  ...articleFooterArticle
  ...articlePaginationCheckerArticle
  ...articlePaginationNavigationHistoryArticle_4oKxOH
  ...articleRecommendationArticle
  ...articlePaywallCheckerContent
  ...articleRenderArticle_4oKxOH
}

fragment articleMoreOnThisListArticle on Article {
  moreOnThisArticles {
    ...entityLink
    entityId
    headline
    socialHeadline
    urlAlias
    images {
      url
      style(filter: {style: "237x147"}) {
        url
      }
    }
    id
  }
}

fragment articlePaginationCheckerArticle on Article {
  ...articleUtilsArticle
}

fragment articlePaginationNavigationHistoryArticle_4oKxOH on Article {
  urlAlias
  ...hooksTrackCurrentItemBase_4oKxOH
}

fragment articlePaywallCheckerContent on Content {
  __isContent: __typename
  ...hooksPaywallPromiseContent
}

fragment articlePrintHeadlineMessageArticle on Article {
  printHeadline
}

fragment articleRecommendationArticle on Article {
  entityId
  moreOnThisArticles {
    entityId
    publishedDate
    sections {
      value {
        entityId
        id
      }
    }
    types {
      value {
        entityId
        id
      }
    }
    urlAlias
    id
  }
}

fragment articleRenderArticle_4oKxOH on Article {
  entityId
  ...articlePaywallCheckerContent
  ...articleActionWidgetArticle
  ...articleAuthorBlockArticle
  ...articleAuthorDetailsContent
  ...articleBaseAdvertisingInfoArticle
  ...articleCommentsTriggerArticle
  ...articleCorrectionsWidgetArticle
  ...articleImageGalleryContent
  ...articleLeadingArticle
  ...articleLeftHandSideWidgetsContent
  ...articleLinkingDataContent
  ...articleMoreOnThisListArticle
  ...articlePrintHeadlineMessageArticle
  ...articleSectionsContent
  ...articleShareWidgetArticle
  ...articleSponsorContent
  ...articleTopicFollowWidgetArticle
  ...articleTopicsContent
  ...articleUtilsArticle
  ...articleVocabBoxArticle
  ...contentBodyContent_4oKxOH
  ...contentHeadlineContent
  ...contentSchemaRenderContent
  ...contentSubHeadlineContent
  ...genericArticleArticle
  ...helpersArticleSections
  ...hooksPostiesArticleArticle
  ...morningStudioArticleContent
  ...newsletterArticleArticle
  ...opinionArticleContent
  ...pianoIntegrationArticle
}

fragment articleSchemaContent_2w8PNF on Query {
  article(filter: {entityId: $entityId}) {
    authorLocations
    contentLock
    createdDate
    flag
    headline
    publishedDate
    socialHeadline
    sponsorType
    updatedDate
    urlAlias
    authors {
      location
      name
      types
      urlAlias
      id
    }
    body(customContents: $customContents) {
      json
      text
    }
    corrections {
      correction {
        text
      }
      timestamp
    }
    images {
      isSlideshow
      height
      width
      url
    }
    sections {
      value {
        name
        id
      }
    }
    types {
      value {
        name
        id
      }
    }
    id
  }
  ...liveBlogPostingLiveArticles_2w8PNF
}

fragment articleSectionsContent on Content {
  __isContent: __typename
  sections {
    value {
      ...helpersFilterSection
      ...entityLink
      name
      id
    }
  }
}

fragment articleSeoArticle_4oKxOH on Article {
  ...hooksArticleSeoArticle
  entityId
  publishedDate
  updatedDate
  headline
  summary {
    text
  }
  subHeadline {
    text
  }
  body(customContents: $customContents) {
    text
  }
  keywords
  sections {
    value {
      name
      id
    }
  }
  topics {
    name
    entityId
    id
  }
  urlAlias
  authors {
    name
    id
  }
  images {
    style(filter: {style: "768x768"}) {
      url
    }
  }
  copyrighted
  entityUuid
  socialHeadline
  sponsor
}

fragment articleShareWidgetArticle on Article {
  ...contentShareWidgetContent
  ...articleCommentsTriggerArticle
}

fragment articleSponsorContent on Article {
  topics {
    entityId
    sponsor {
      description {
        json
      }
      ...sponsorTagSponsor
      id
    }
    id
  }
  ...hooksUseContentSponsorContent
  ...helpersCheckIsMainTopicContent
  ...contentSchemaRenderContent
}

fragment articleTopicFollowWidgetArticle on Article {
  topics {
    ...topicLinkTopic
    ...entityFollowButtonBase
    disableFollow
    id
  }
}

fragment articleTopicsContent on Content {
  __isContent: __typename
  topics {
    ...topicLinkTopic
    ...entityFollowButtonBase
    entityId
    id
  }
}

fragment articleUtilsArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment articleVocabBoxArticle on Article {
  glossary {
    term
    translation
    description {
      json
    }
  }
  ...contentSchemaRenderContent
}

fragment atomsCurrentArticleAtomBase_4oKxOH on Base {
  __isBase: __typename
  __typename
  ... on Article {
    ...articleSeoArticle_4oKxOH
    ...contentShareWidgetContent
    ...headerContentBookmarkArticle
    ...headerContentCommentTrigger
    ...helpersUseSharingUrl
    ...hooksContentInterestArticle
    ...hooksUseCurrentArticleIdsArticle
    ...hooksUseNotificationReadStatusArticle
    ...onboardingNewsletterSubscriptionArticle
  }
}

fragment atomsCurrentNotificationSectionAtomBase on Base {
  __isBase: __typename
  __typename
  ... on Section {
    fullSectionPath {
      ...hooksUseNotificationsSection
      id
    }
  }
  ... on Article {
    sections {
      value {
        ...hooksUseNotificationsSection
        id
      }
    }
  }
}

fragment authorAvatarAuthor on Author {
  ...entityLink
  entityId
  name
  types
  image(filter: {type: AUTHOR_IMAGE}) {
    style(filter: {style: "118x118"}) {
      url
    }
  }
}

fragment authorBioAuthor on Author {
  bio
}

fragment authorCardAuthor on Author {
  ...authorSocialLinksAuthor
  ...authorAvatarAuthor
  ...authorNameAuthor
  ...authorBioAuthor
  ...entityFollowButtonBase
}

fragment authorNameAuthor on Author {
  ...entityLink
  name
}

fragment authorNamesArticle on Article {
  authorLocations
  authors {
    entityId
    location
    ...authorNameAuthor
    id
  }
}

fragment authorSocialLinksAuthor on Author {
  socialLinks {
    class
    title
    url
  }
}

fragment blockquoteQuoteContent on Content {
  __isContent: __typename
  ...contentShareWidgetContent
}

fragment breadcrumbNewsletterArticleArticle on Article {
  types {
    value {
      name
      id
    }
  }
}

fragment contentBodyContent_4oKxOH on Content {
  __isContent: __typename
  entityId
  body(customContents: $customContents) {
    json
  }
  ...contentSchemaRenderContent
}

fragment contentHeadlineContent on Content {
  __isContent: __typename
  headline
  socialHeadline
  ...contentHeadlineTagContent
}

fragment contentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHeadlineTagContent
}

fragment contentNewsletterArticleArticle on Article {
  entityId
  relatedLinks
}

fragment contentNewsletterWidgetContent on Content {
  __isContent: __typename
  topics {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
    id
  }
  sections {
    value {
      relatedNewsletters {
        ...helpersMassageToNewsletterItemNewsletter
        id
      }
      id
    }
  }
  ... on Article {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
  }
}

fragment contentSchemaRenderContent on Content {
  __isContent: __typename
  ...scmpYoutubeContent
  ...imageContent
  ...blockquoteQuoteContent
  ...inlineWidgetContent
  ...photoGalleryWidgetContent
}

fragment contentShareWidgetContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  socialHeadline
  headline
}

fragment contentSubHeadlineContent on Content {
  __isContent: __typename
  subHeadline {
    json
  }
  ...contentSchemaRenderContent
}

fragment entityFollowButtonBase on Base {
  __isBase: __typename
  __typename
  ... on Section {
    entityId
    name
  }
  ... on Author {
    entityId
    name
    disableFollow
  }
  ... on Topic {
    entityId
    name
    disableFollow
  }
}

fragment entityLink on Base {
  __isBase: __typename
  __typename
  entityId
  entityUuid
  urlAlias
  urlRedirect {
    toUrl
    id
  }
  application {
    entityId
    id
  }
  ...helpersAppBarThemeArticle
}

fragment genericArticleArticle on Content {
  __isContent: __typename
  entityId
  ...articlePaywallCheckerContent
}

fragment genericArticleFooterArticle on Article {
  entityId
}

fragment headerContentBookmarkArticle on Article {
  entityId
  urlAlias
}

fragment headerContentCommentTrigger on Article {
  ...articleCommentsTriggerArticle
}

fragment headerMorningStudioArticle on Article {
  ...articleSponsorContent
  ...subheaderMorningStudioSubheaderContent
  headline
  coverDesktop: image(filter: {type: COVER}) {
    url
  }
  coverMobile: image(filter: {type: COVER_MOBILE}) {
    url
  }
}

fragment headerNewsletterArticleArticle on Article {
  headline
  ...issuesNewsletterArticleArticle
  ...breadcrumbNewsletterArticleArticle
}

fragment headerOpinionArticle on Article {
  types {
    value {
      name
      description {
        json
      }
      id
    }
  }
  authors {
    name
    image(filter: {type: AUTHOR_IMAGE}) {
      url
    }
    authorLarge: image(filter: {type: AUTHOR_LARGE}) {
      url
    }
    id
  }
  ...contentSchemaRenderContent
}

fragment helpersAppBarThemeArticle on Base {
  __isBase: __typename
  ...helpersArticleSections
  ...helpersCheckIsMorningStudioArticle
  ...helpersCheckIsPhotoEssayArticle
}

fragment helpersArticleSections on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsMainTopicContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment helpersCheckIsMorningStudioArticle on Article {
  sponsorType
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPhotoEssayArticle on Article {
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersFilterSection on Section {
  name
}

fragment helpersIsArchiveWallArticle on Article {
  ...helpersIsVelocityWallArticle
  createdDate
  publishedDate
  paywallTypes {
    entityId
    id
  }
}

fragment helpersIsVelocityWallArticle on Article {
  paywallTypes {
    entityId
    id
  }
}

fragment helpersMassageToNewsletterItemNewsletter on Newsletter {
  entityId
  name
  alternativeName
  description {
    text
  }
  summary {
    text
  }
  homepageDescription {
    text
  }
}

fragment helpersUseSharingUrl on Content {
  __isContent: __typename
  urlAlias
}

fragment hooksArticleAcknowledgementGateOverlayArticle on Article {
  entityId
}

fragment hooksArticleSeoArticle on Article {
  entityId
  flag
  knowledgeQuestion
  headline
  socialHeadline
  summary {
    text
  }
  types {
    value {
      entityId
      id
    }
  }
  topics {
    sponsor {
      entityId
      id
    }
    id
  }
  sections {
    value {
      entityId
      id
    }
  }
  images {
    generic_og: style(filter: {style: "og_image_scmp_generic"}) {
      url
    }
    styles(filter: {styles: ["og_image_scmp_analysis", "og_image_scmp_explainer", "og_image_scmp_fact_check", "og_image_scmp_debate", "og_image_scmp_live", "og_image_scmp_obituary", "og_image_scmp_opinion", "og_image_scmp_review", "og_image_scmp_series", "og_image_scmp_generic"]}) {
      url
      style
    }
    type
  }
  disableOffPlatformContent
  published
  sponsorType
  urlAlias
}

fragment hooksContentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHelperContent
  ... on Article {
    types {
      value {
        name
        entityId
        description {
          text
        }
        id
      }
    }
  }
  flag
  sections {
    value {
      name
      id
    }
  }
}

fragment hooksContentHelperContent on Content {
  __isContent: __typename
  ... on Article {
    types {
      value {
        entityId
        id
      }
    }
  }
  authors {
    entityId
    types
    id
  }
  flag
}

fragment hooksContentInterestArticle on Article {
  entityId
  sentiment
  urlAlias
  types {
    value {
      name
      id
    }
  }
  topics {
    name
    id
  }
}

fragment hooksPaywallPromiseContent on Content {
  __isContent: __typename
  entityId
}

fragment hooksPostiesArticleArticle on Article {
  ...articleUtilsArticle
}

fragment hooksTrackCurrentItemBase_4oKxOH on Base {
  __isBase: __typename
  __typename
  ...atomsCurrentArticleAtomBase_4oKxOH
  ...atomsCurrentNotificationSectionAtomBase
}

fragment hooksUseContentSponsorContent on Content {
  __isContent: __typename
  topics {
    entityId
    sponsor {
      ...sponsorTagSponsor
      name
      type
      id
    }
    id
  }
  ... on Article {
    sponsorType
  }
  ...helpersCheckIsMainTopicContent
}

fragment hooksUseCurrentArticleIdsArticle on Article {
  entityId
  entityUuid
}

fragment hooksUseNotificationReadStatusArticle on Article {
  entityId
}

fragment hooksUseNotificationsSection on Section {
  ...notificationSection
  entityId
}

fragment imageContent on Content {
  __isContent: __typename
  headline
}

fragment inlineWidgetContent on Content {
  __isContent: __typename
  ...contentNewsletterWidgetContent
}

fragment issuesDropdownNewsletterArticleArticle on Article {
  entityId
}

fragment issuesNewsletterArticleArticle on Article {
  types {
    value {
      entityUuid
      id
    }
  }
  ...issuesDropdownNewsletterArticleArticle
}

fragment liveBlogPostingLiveArticles_2w8PNF on Query {
  article(filter: {entityId: $entityId}) {
    urlAlias
    id
  }
  liveArticle(filter: {entityUuid: $entityUuid}) {
    customTimezone
    liveContents {
      entityId
      publishedDate
      title
      body {
        text
      }
    }
    id
  }
}

fragment morningStudioArticleContent on Content {
  __isContent: __typename
  ...headerMorningStudioArticle
}

fragment morningStudioArticleFooterContent on Content {
  __isContent: __typename
  entityUuid
  topics {
    entityUuid
    id
  }
}

fragment newsletterArticleArticle on Article {
  ...contentNewsletterArticleArticle
  ...headerNewsletterArticleArticle
  ...issuesNewsletterArticleArticle
}

fragment notificationSection on Section {
  name
}

fragment onboardingNewsletterSubscriptionArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment opinionArticleContent on Content {
  __isContent: __typename
  entityId
  ...articlePaywallCheckerContent
  ...headerOpinionArticle
  ...hooksContentHelperContent
  ...contentSchemaRenderContent
}

fragment photoGalleryDialogContent on Content {
  __isContent: __typename
  __typename
  ...contentShareWidgetContent
}

fragment photoGalleryWidgetContent on Content {
  __isContent: __typename
  ...photoGalleryDialogContent
}

fragment pianoIntegrationArticle on Article {
  __typename
  contentLock
  createdDate
  entityId
  entityUuid
  headline
  publishedDate
  sponsor
  sponsorType
  urlAlias
  authors {
    name
    id
  }
  sections {
    value {
      entityUuid
      name
      id
    }
  }
  topics {
    name
    id
  }
  types {
    value {
      entityId
      name
      id
    }
  }
  ...hooksPaywallPromiseContent
  ...helpersAppBarThemeArticle
  ...helpersIsArchiveWallArticle
  ...helpersIsVelocityWallArticle
}

fragment scmpYoutubeContent on Content {
  __isContent: __typename
  urlAlias
  publishedDate
}

fragment seriesWidgetContent on Article {
  ...seriesWidgetEntrypointHeadlineContent
  entityId
  seriesContainer {
    ...entityLink
    headline
    series {
      __typename
      ... on Article {
        ...seriesWidgetItemContent
        entityId
        id
      }
      ... on Podcast {
        id
      }
      ... on Video {
        id
      }
    }
    id
  }
}

fragment seriesWidgetEntrypointHeadlineContent on Article {
  entityId
  seriesContainer {
    ...entityLink
    entityId
    headline
    series {
      __typename
      ... on Article {
        entityId
        id
      }
      ... on Podcast {
        id
      }
      ... on Video {
        id
      }
    }
    id
  }
}

fragment seriesWidgetItemContent on Article {
  ...entityLink
  headline
  socialHeadline
  seriesContainer {
    headline
    id
  }
  images {
    title
    url
    isSlideshow
    style(filter: {style: "237x147"}) {
      url
    }
  }
}

fragment sponsorTagSponsor on Sponsor {
  name
  type
  images {
    url
  }
}

fragment subheaderMorningStudioSubheaderContent on Content {
  __isContent: __typename
  ...articleShareWidgetArticle
  ...articleSponsorContent
}

fragment topPicksWidgetContent on Article {
  entityId
}

fragment topicLinkTopic on Topic {
  ...entityLink
  name
}


advertZone

sentiment

contentLock

topics

types

sections

urlAlias

moreOnThisArticles

commentCount

authorLocations

authors

corrections

displaySlideShow

multimediaEmbed

seriesContainer

printHeadline

glossary

relatedLinks

headline

__typename

createdDate

publishedDate

sponsor

sponsorType

paywallTypes

flag

knowledgeQuestion

socialHeadline

summary

images

disableOffPlatformContent

published

updatedDate

subHeadline

body

keywords

copyrighted

customTimezone

liveContents

Advertising partner

Country Business Reports interviews and articles by Discovery Reports
discoveryreports.com
Surging demand in China for Made-in-Japan cosmetics is intensifying industry collaboration among the two nations’ enterprises, triggering a market shift towards high-quality yet affordable products catering to the upwardly mobile middle class. The shift is remarkable considering China’s 500-million strong middle-class population, and fostering innovation in the cosmetics industry.
Biken Soshin (BHI) is a prime mover in this space. Based in Kobe, the company has influenced the trend by serving as the top enabler of Japan-China collaborations since 2010. Backed by a strong research and development team, its technology and trading services have been bridging varying market approaches and business philosophies between the two cultures, with Chinese companies comprising about 80 per cent of BHI’s private labelling clientele.
“We are the bridge not only for our ability to speak Japanese and Chinese, which a lot of people can do, but because of our in-depth understanding of the two cultures and the connections we have on both sides,” says Dr Yang Jianzhong, president of BHI. “More importantly, we have established the reputation, which is valuable to anyone doing business in Japan.”
Born and raised in China, Yang has lived for almost 30 years in Japan while maintaining close ties to his homeland. Noting the strong need in China for information and technology exchanges, he founded the Japan-China Cosmetic Exchange Association in 2012. The group has accumulated 150 members from Japan and China, and established an advisory committee whose members are experts from the Japanese cosmetics industry.
“Some of the Chinese companies want to sell their products and establish their brand image in Japan,” Yang says. “I see more and more of these brands succeeding in the future because they can control costs more efficiently than the traditional Japanese brands.”
BHI welcomes collaborations universally, specifically to open more resource and sales channels for affordable mid-tier and high-end cosmetics products that are made in Japan.
www.bhinova.com


BHI fosters innovation in cosmetics industry as top enabler of bilateral ties

Dr Yang Jianzhong, president.

Country Reports

Special Reports


Based in Kobe, the company has influenced the trend by serving as the top enabler of Japan-China collaborations since 2010



Japan Business Report 2022

Discovery Reports