Japan Business Report 2022
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Sumiyo Hasegawa, president and CEO.

Graphico develops health, beauty and consumer products that warm customers’ hearts

  • Since its inception in 1996, Graphico has been serving large cosmetics companies through strategic product planning and marketing
Supported by:Discovery Reports

Country Business Reports interviews and articles by Discovery Reports

It is not easy growing up without parents or siblings, more so for a girl born in predominantly patriarchal Japan in the 1970s. Rising above challenges and choosing to fight despondency, Graphico president and CEO Sumiyo Hasegawa vowed to put a smile on every customer’s face through her innovative product development and creative marketing company.

“Growing up alone, some people looked down on me and at times discriminated against me, but instead of being discouraged, I decided to focus on living a decent life,” Hasegawa says. “I believe I can feel the pain of others. I aimed to help others and grow more because I see there is opportunity all around me.”

Since its inception in 1996, Graphico has been serving large cosmetics companies through strategic product planning and marketing. With an extensive experience in securing exclusive contracts with manufacturers in Japan, South Korea and the United States, Graphico has expanded its business to include the development of original products and in-house brands.

Some of its award-winning products include Lunar Beauty Yomogi warming pads, Forget About It! diet-support supplement, Foot Medi foot callus peeling spray and Skin Peace hand cream.


“With our wide network of partner-factories, we can choose the maker that offers the best technology, price and capacity that match our direction for product branding and development solutions,” Hasegawa says.

Listing on the Japan Association of Securities Dealers Automated Quotation last year following its merger with a pharmaceutical company, Graphico works with doctors and drug companies in developing technology products for women. Its team of multilingual specialists collaborates with counterparts in China to further analyse the uterus environment and solve infertility problems. Graphico also seeks to grow its e-commerce trade in the US.

“My goal is to warm people’s hearts and solve their worries through our business and products,” Hasegawa says. “I want to see more happy faces worldwide.”

This content has been created under the direction of an advertiser. It contains no editorial input or review from the South China Morning Post (SCMP), nor does it reflect the position of, or the editorial standards used by, the SCMP. The advertiser has paid for and approved the content.