Japan Business Report 2022
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Kazuki Date, president and chief operating officer.

O’will explores Asian opportunities through one-stop trade service

  • O’will is a one-stop service that combines a general trader’s extensive variety with a speciality retailer’s careful precision
Supported by:Discovery Reports

Country Business Reports interviews and articles by Discovery Reports

In any industry, working with a multifunctional, quality-conscious trading company has numerous advantages. By dealing with one source, clients reduce transaction costs and time spent looking for new supplies. Trusted by scores of top Japanese food brands, O’will is a one-stop service that combines a general trader’s extensive variety with a speciality retailer’s careful precision. Along with environmental equipment, cosmetics, water treatment systems and packaging materials, O’will offers agricultural, dairy and processed products, beverages, food additives and more.

Having expanded its main business in the wholesale food and beverage (F&B) industry for more than 30 years, the Japanese corporation has garnered clients such as ITO EN, Suntory and Kirin.

Further intensifying its local stronghold, O’will aims to champion its niche markets within the F&B industry. These markets include functional food products, or foshu; food additives such as sugar, vitamins, calcium, emulsifiers and flavourings; milk-derived products such as pasteurised milk, condensed milk, butter and cheese; various tea products; and tropical fruits, vegetables, juices and purées.

Beyond its F&B products, O’will provides waste water purification systems using ozonation, helping reduce sewage for food factories. The company also plans to develop its environmental equipment segment over the next two to three years, offering large high-volume, low-speed (HVLS) ceiling fans for warehouses, which O’will hopes will soon account for 20 per cent of its total sales.

Keen to extend its legacy abroad, O’will aims to form synergies with partners equipped with infrastructure and logistics in China and Southeast Asia, particularly in Vietnam and Thailand. The company also seeks suppliers of functional food ingredients and potential partners to help expand its HVLS fan product portfolio.

“We prioritise the formation of trusting relationships with our suppliers and buyers,” says Kazuki Date, president and chief operating officer. “As a growth-oriented company, it’s not a matter of size or sales amount. If our potential business partners have a strong passion to grow, we’d love to collaborate with them.”