Hisatoshi Ishigaki, president

Bull-Dog Sauce spices up Western-influenced dishes

Since 1902, Bull-Dog has offered additive-free blends such as Worcestershire sauce, semi-sweet and variants of tonkatsu sauce, takoyaki sauce and okonomiyaki sauce

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Nothing complements tonkatsu’s taste – with its light and crispy breadcrumbs coating enveloping tender and flavourful pork – quite like the perfect blend of tangy and savoury Bull-Dog Sauce. Injecting a local spin on traditional British Worcestershire sauce, Bull-Dog has captivated Japanese taste buds and even helped integrate Western dishes to fit the already diverse food culture in the land of the rising sun.

For the company, Bull-Dog Sauce is indispensable to tasty tonkatsu as it is considered to be one of Japan’s representative condiments. Since 1902, Bull-Dog has offered a variety of additive-free blends to suit different preferences: Worcestershire sauce, semi-sweet and regular variants of tonkatsu sauce, takoyaki sauce and okonomiyaki sauce, among others.

As its products use only quality fruits, vegetables, spices and vinegar, Bull-Dog promotes healthier eating with its sauces. In line with this and taking into account the changing lifestyle habits of consumers, it launched a line of sauces in Japan under a new brand to help homemakers prepare healthier dishes in a shorter time. In enhancing and enriching the flavour profile of the ingredients, Bull-Dog sauces aim to satisfy consumers with meals that make them happy and healthy.

Recognisable for their iconic red logo, Bull-Dog products are a staple in many households and are also used by many restaurants and companies in the food industry business. Bull-Dog traditionally has more customers in the B2C segment, but as the Japanese prefer the convenience of ready-to-eat meals, the company sees increases in the B2B segment.

Export sales constitute 5 per cent of Bull-Dog’s business, but its network reaches 50 countries worldwide. In Asia, the company seeks to grow its business by 20 to 30 per cent through collaborations with restaurants that can develop menus that can be further enhanced by Bull-Dog.