Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com

Nothing complements tonkatsu’s taste – with its light and crispy breadcrumbs coating enveloping tender and flavourful pork – quite like the perfect blend of tangy and savoury Bull-Dog Sauce. Injecting a local spin on traditional British Worcestershire sauce, Bull-Dog has captivated Japanese taste buds and even helped integrate Western dishes to fit the already diverse food culture in the land of the rising sun.

For the company, Bull-Dog Sauce is indispensable to tasty tonkatsu as it is considered to be one of Japan’s representative condiments. Since 1902, Bull-Dog has offered a variety of additive-free blends to suit different preferences: Worcestershire sauce, semi-sweet and regular variants of tonkatsu sauce, takoyaki sauce and okonomiyaki sauce, among others.

As its products use only quality fruits, vegetables, spices and vinegar, Bull-Dog promotes healthier eating with its sauces. In line with this and taking into account the changing lifestyle habits of consumers, it launched a line of sauces in Japan under a new brand to help homemakers prepare healthier dishes in a shorter time. In enhancing and enriching the flavour profile of the ingredients, Bull-Dog sauces aim to satisfy consumers with meals that make them happy and healthy.

Recognisable for their iconic red logo, Bull-Dog products are a staple in many households and are also used by many restaurants and companies in the food industry business. Bull-Dog traditionally has more customers in the B2C segment, but as the Japanese prefer the convenience of ready-to-eat meals, the company sees increases in the B2B segment.