Izumi caters to discerning clientele for roller chains

Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com

A growing appreciation in Southeast Asia for quality-assured and longer-lasting goods is creating demand for brands that are made and honed in Japan. When it comes to roller chains for vehicles, motorcycles, bicycles and industrial machinery, Izumi Chain Mfg stands out with 102 years of experience, the longest among Japan’s chain manufacturers. It is the original equipment manufacturer (OEM) of high-class bicycle chains for Shimano, one of the world’s largest cycling component producers, and Tsubakimoto, the world’s largest industrial chain manufacturer.

“We’ve had long business relationships with these industry leaders, almost 50 years now,” says Kazuyuki Higashino, president of Izumi. “Their technology inspired us to hone our own brand mainly for vehicles, bicycles and speciality chains.”

Izumi roller chains, both OEM and original brand products, are exported all over the world. The company’s single-speed chain is a particular favourite among cyclists, especially in the United States and those engaged in track racing. Quality inspected every step of the way, Izumi’s products are valued for their durability and excellent performance. The company is also renowned for custom-made roller chains such as conveyors.

“Through technical collaborations with our customers, we are able to produce high-quality yet low-cost chains across markets. The key is to produce with stable quality and no disparity. It requires good craftsmanship alongside the technology to manufacture. Our long history gives us a competitive edge,” Higashino says.

Keen on increasing its footprint in Southeast Asia, where the fitness lifestyle and motorcycle riding are vibrant, Izumi welcomes research and development collaborations with the region’s home-grown champions.

It is also seeking partnerships with established distributors of high-value and top-quality equipment especially in Southeast Asia. India and Africa are also expanding markets.

“We would like to be recognised as the trusted name when it comes to quality chains, and seek to gain No 1 footing across Asia by catering to the needs of a discerning clientele,” Higashino says.

www.izumichain.co.jp