NAA Retailing offers own brand of omotenashi by creating memorable traveller experiences
NAA Retailing began trading as Fa-So-La and has grown from handling 10 stores in 2004, to 95 this year
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Travelling can be one of life’s most fulfilling experiences. However, flying can get tiring, and an airport terminal’s welcoming atmosphere and convenient shopping services can make all the difference. As airports around the world race to provide passengers with the most pleasurable experience, NAA Retailing stays ahead of the game by providing omotenashi – a mix of hospitality and services that are precision-tailored to meet customer needs – under its brand Fa-So-La.
“We want to offer excellent merchandise to make travellers’ experience in Narita International Airport enjoyable and memorable,” says Akiyoshi Watanabe, president and CEO of NAA Retailing.
In 2004, NAA Retailing began trading as Fa-So-La and handled only 10 stores, which grew to a total of 95 by this year. The company credits this sizeable success to its relentless ambition to please customers and improve services, combined with the rapid growth of Narita International Airport. By persistently setting goals and raising standards, NAA Retailing challenges itself to go beyond being a duty-free service provider, covering all facets of retail and evolving to match market trends.
Today, NAA Retailing oversees 26 duty-free shops, 20 brand boutiques, 42 general merchandise stores, and seven food and beverage outlets. The company handled a variety of stores as duty-free shops such as cosmetics and perfumery, liquor, tobacco and premium brand boutiques, alongside other general merchandise stores offering apparel, electronics, confectioneries and local folk crafts. The company looks forward to introducing even more Japanese products in the future.
With the Olympic Games and Paralympic Games set to occur in Japan in 2020, NAA Retailing is working with the Japanese government’s 40-million inbound visitor target with the completion of the refurbishment of Terminal 1 stores within the year.
This will allow the airport to accommodate more guests and services, while gearing up for the government’s plans to raise the inbound visitor target to 60 million by 2030.
“We invite travellers to come to Narita International Airport and enjoy Fa-So-La shopping,” Watanabe says.