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Ong Bee Chip, managing director of Golden Bridge.

OTS Holdings bridges plant-based meat frontier with ANEW brand

  • One of Singapore’s biggest manufacturers of chilled, frozen, dried and canned meat products, OTS now eyes the global market for its 100 per cent plant-based proteins
Supported by:Discovery Reports

Country Business Reports interviews and articles by Discovery Reports

OTS Holdings continues to create a healthier world through food innovation. Leveraging nearly three decades of branding and food manufacturing experience, the group is behind leading Asian brands Golden Bridge, Kelly’s, Golden Lion, Orchid and halal labels EL-Dina and Kizmiq. In June this year, OTS revolutionised healthy eating as it raised the bar for 100 per cent plant-based proteins with the launch of its ANEW brand of ready-to-eat luncheon meat.

“We’ve worked exceptionally hard to get to where we are. We’re consistently driven by our passion for the highest quality standards and flavours, a commitment that benefits our customers and partners worldwide,” says Ong Bee Chip, managing director of OTS Holdings.

The group’s innovative spirit was evident early on. In 1993, OTS founder Ong Tuan Seng debuted in the market with his own concoction of lean sausages using XO brandy and a special marinade sauce under the Golden Bridge brand. Through the years, OTS has grown into one of Singapore’s biggest manufacturers of chilled, frozen, dried and canned meat products under various household brands. Today, the group exports 40 per cent of its products to Asia, Europe and the rest of the world.

Pushing the boundaries of food innovation with a taste of heritage, ANEW is a 100 per cent plant-based, ready-to-eat brand that delivers quality, nutrition and convenience to consumers. A result of nearly two years of collaboration among the group’s in-house research and development team, institutes and 12 suppliers from seven countries, the ANEW canned luncheon meat exceeds customer expectations in appearance, taste and texture. Starting with classic, barbecue and black pepper flavours, ANEW will be rolling out more plant-based meat products ahead.

“Singapore is our first launch site, but we’re eyeing the global market as plant-based alternatives become a growing part of consumers’ diet worldwide,” says marketing manager Shiya Ong. “We welcome distribution partners globally as we expect to sell to more than 40 countries.”