Switzerland Business Report 2017

senseFly’s drone technologies map out world’s evolving needs

senseFly is blazing a trail with its unmanned aerial vehicles, which are now becoming commercially widespread for application in photography, agriculture, mapping, surveillance and more

PUBLISHED : Tuesday, 21 March, 2017, 12:11pm
UPDATED : Wednesday, 22 March, 2017, 5:36pm

Country Business Reports interviews and articles by Discovery Reports

Unmanned aerial vehicles – also known as drones – are now becoming commercially widespread. Their vast applications in photography, agriculture, surveillance and even product delivery are opening doors for drone manufacturers such as senseFly, a Swiss trailblazer in professional mapping drones.

As industry players vie to secure their foothold in Asia-Pacific, senseFly is already ahead of the pack with its comprehensive network of professional distributors across mainland China, Japan, South Korea, Taiwan, the Philippines, Cambodia, Malaysia and Indonesia.

“We are currently the default platform for fixed-wing mapping,” says Jean-Christophe Zufferey, CEO. “Our systems are full, safe and survey-grade solutions. Our competitive edge is the design of our drones – which are light and therefore easy to carry, launch and land – plus how well these systems integrate into our customers’ existing workflows.”

A subsidiary of Parrot Group, a world leader in consumer drones, senseFly was founded in 2009 by a team of robotics researchers and quickly earned its wings as a leader in professional aerial imaging drones.

We are currently the default platform for fixed-wing mapping
Jean-Christophe Zufferey, CEO, senseFly

Effectively highly automated data collection tools, senseFly’s eBee and albris drones are used globally in land surveying, mapping, agriculture, inspection, mining, humanitarian aid and many more fields.

In Asia, senseFly customers have already completed large-scale urban mapping projects in Hong Kong and Seoul, plus surveys for local governments, including Sarawak’s land and survey department in Malaysia. Ease of use, photogrammetric accuracy and time-saving data collection have made senseFly’s survey-grade drones highly in demand.

The company’s innovations also include a recent partnership with Agribotix, an expert in cloud-based agricultural data processing. This collaboration has created a comprehensive data collection and analysis solution that can help farmers increase their yields by easily identifying and reacting to crop issues.

“Our focus is on providing industry-specific, end-to-end solutions, so partnerships with key industry players are a logical way to achieve this,” Zufferey says. “We are continually looking at similar opportunities across different markets.”