Nice Garden cultivates the idea of delivering produce ‘fresh from the farm to the dining table’
- Nice Garden maintains its industry leadership by manufacturing more products through co-branding or joint venture partnerships
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Focused on health and nutritional products for the livestock and aquaculture industries, Nice Garden Industrial has been the partner of choice for many international companies such as Roche Vitamins, now part of DSM, and Zinpro. Through its collaboration with DSM, Nice Garden gained expertise and developed its own mixing technology for nutritional products for animals, and entered the meat sector for human consumption at a larger and safer scale.
“Our business relies heavily on distribution, with most of our ingredients coming from abroad,” says Hank Wu, chairman. “While we deal in products from international companies, we have also created our own premixing method where we blend in the right amount of products for the target livestock.”
Adhering to its mission of integrating agricultural products fresh from the farm to the customers’ dining table, Nice Garden pioneered a move towards transparency by educating the market about food safety standards and traceability. Nextland, the company’s meat processing plant, has a smart farm system showing end-to-end traceability, which adds value to the food chain, while building differentiation through the Choice Pig brand.
Tracing its roots back to a family-managed trading company, Nice Garden was founded in 1984 with headquarters in Taipei and branch offices in Yunlin and Tainan. Its brands are carried in different parts of the Americas and across Asia.
Since it was founded, Nice Garden has adhered to high food safety standards. It attracts high-net-worth consumers, farmers, feed companies, meat producers, retailers, international brands from the aquaculture and livestock industries, research and development partners, the government and investors.
Nice Garden maintains its industry leadership by manufacturing products through co-branding or joint venture partnerships with original equipment manufacturers, original design manufacturers, and even with the government.
“We’re a company that’s willing to invest for the future,” says Kevin Wu, chief operating officer. “We are looking for partners who could bring values to the industry, as opposed to simply trading.”