Apex enhances residential value in booming tourist markets
Apex makes investments more compelling with the privilege of owning residences anchored by five-star hotel brands such as Sheraton, Mövenpick and Club Med
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Famous for its delicious cuisine and tolerance of other cultures, Thailand attracts more than 35 million tourists each year. It won’t be long before the volume rises to 100 million. With locals who enchant with a ready smile, tourists love this tropical paradise where owning a second home simply makes sense.
“When people look at property to buy overseas, they need to like the country first,” says Aekkachai Na Ranong, vice-president for international affairs and development at Apex Development. “Many expats are retiring in Thailand because a high quality of living is affordable here. They also know that it’s a country with great infrastructure, excellent school and health care system, good mass transit system, year-round warm weather and very good access to natural resources. Whether it be beaches, waterfalls or mountains, Thailand has it all.”
A developer of Apex Development, Apex enhances these attractions with exquisite five-star branded luxury residences in Phuket and Pattaya, two of Asia’s most popular resort destinations. Euromonitor’s ranking of the world’s most visited cities places Phuket at 11th with 10.6 million visitors, while Pattaya is ranked 24th with 7.02 million visitors.
“We select the booming tourism markets to make sure that our buyers see their property values go up and receive good stable rental return for their branded residences with the optional rental programme managed by five-star international hotel chains,” Aekkachai says.
The company enhances value by providing the perfect mix of a great location, impeccably designed residences and exclusive access to tourist attractions. Generous free-stay privileges and income-generating options under a rental management programme are part of the package. Apex makes the offer more compelling with the privilege of owning residences anchored by five-star hotel brands such as Sheraton, Mövenpick and Club Med.
For instance, at the Sheraton Phuket Grand Bay Resort and Residences, 103 pool villas and suites open to a panoramic view of Po Bay – the serene east coast of Phuket. Located on a sloping mountain, The Residences at Sheraton Phuket Grand Bay is surrounded by 650 metres of ocean coastline. The 105,600-square-metre project is a private oasis with its contemporary tropical design and relaxing atmosphere. Pool villa owners can stay up to 30 days per year and enjoy the convenience of the hotel’s five-star facilities within the same compound.
“The demand in Phuket for something like this is very high, and it’s hard to find a good location. The Residences at Sheraton Phuket Grand Bay is registered as a freehold low-rise condominium so that everyone, including foreigners, can buy a unit there,” Aekkachai says.
Apex properties such as the Mövenpick Residences & Pool Villas also stand out in Thailand’s luxury residential market with their unobstructed sea views. “Every single unit will see 100-per-cent sea view,” Aekkachai says.
An innovative developer in Thailand’s property development scene is behind the company’s success. Pongphan Sampawakoop, chairman and CEO, developed 21 projects across Thailand before taking the helm at Apex. Among these were the country’s first office condominium in Bangkok and the first resort condominium project in North Pattaya Beach.
This year, Apex is adding 307 rooms in bustling Jomtien with the launch of Four Points by Sheraton Pattaya, Jomtien Beach Resort, which is an acquisition and renovation of an existing hotel.
Jomtien Bay Residences, a 341-unit high-rise condominium beside Sheraton Pattaya, Jomtien Beach, is also slated for completion by 2020.
Apex has signed with Club Med to develop an all-inclusive resort in Krabi, an upcoming tourist destination where the French company will recreate its world-renowned sporting vibe. Club Med Krabi will open in 2021.
Looking to expand its presence in prime tourism areas in Thailand and overseas, Apex welcomes strategic partnerships and real estate investment trusts and property funds to join their new development projects.