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Thailand Business Report December 2018

Presented by

Discovery Reports

Saijo Denki’s cutting-edge air conditioners disrupt industry by putting premium on health

  • Saijo Denki is holding firmly to its visionary tradition by focusing on research and development to stay ahead of the technology curve

PUBLISHED : Saturday, 08 December, 2018, 1:00pm
UPDATED : Saturday, 08 December, 2018, 1:00pm

Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com

Before Saijo Denki International hit the scene in 1987, typical air-conditioning manufacturers were focused only on cooling. The ingenious company took this weakness to disrupt the industry, producing air conditioners that were packed with air-purifying systems to combine cooling with wellness.

Amid bright prospects for Asia, Saijo Denki is holding firmly to this visionary tradition by focusing on research and development (R&D) to stay ahead of the technology curve.

“Air conditioning means adjusting the air for the comfort of the customer,” says Somsak Chittipalungsri, managing director.

“So it is not just about providing cooling, but making sure the air is also clean and healthy for people.” The leader in hygienic and energy-saving air conditioning realised the importance of investing in R&D to introduce products that could challenge the standard. The strategy paid off as the company rose to secure the top spot in the air conditioning market in Thailand.

Air conditioning means adjusting the air for the comfort of the customer. So it is not just about providing cooling, but making sure the air is also clean and healthy for people
Somsak Chittipalungsri, managing director

The Ultrafine Inverter, Saijo Denki’s most innovative product yet, can purify even the tiniest particles in the air. Through an interactive application, users can control the smart cooling and air quality of the technology-packed unit using their smartphones.

“We have set our minds to develop products that are about three years in advance,” Somsak says. “Our engineers are focused on the idea that R&D is developed for tomorrow.”

With a strong financial standing rated AAA by Bangkok Bank, Saijo Denki is optimistic about expanding its reach amid the region’s booming economy. It is hoping to cement its presence in Vietnam, Japan and Singapore.

To hasten its expansion plans, Saijo Denki is open to embracing new distributors and partner with other known companies. “It’s impossible to wait because the world cannot wait any more,” Somsak says. “We have to take the company to the next level or join a company strong in the business that can take us there.”

www.saijo-denki.co.th