Dhurakij Pundit University takes lead in journey towards Thailand 4.0
- DPU’s flagship College of Innovative Business and Accountancy leads the university’s restructuring of its bachelor’s, master’s and doctoral degrees
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Thailand 4.0 is set to unlock creativity, innovation, inclusivity and sustainability as the country shifts towards innovative, value-based industries. Key to this goal is partnering with universities in raising the quality of Thailand’s human resources, upon which the ambitious economic model is largely anchored.
“Creativity and innovation cannot be taught; what universities can do is provide an environment where students can generously think outside the box, push boundaries and unravel possibilities,” says Darika Lathapipat, president of Dhurakij Pundit University (DPU).
“In its first 50 years, DPU has grown in population and offering. Looking ahead, the strategy is shifting not only towards Thailand 4.0, but towards lifelong education.”
DPU’s flagship programme, the College of Innovative Business and Accountancy (CIBA) is leading the university’s restructuring of its bachelor’s, master’s and doctoral degrees in aligning its objectives with Thailand 4.0. It highlights the increasing role of advanced technologies, including internet of things, automation and artificial intelligence, in revolutionising entire industries such as financial services, retail, marketing, logistics and international business.
CIBA also spearheads DPU’s project-based learning initiatives, which aims to motivate students in creating innovations relevant to their study, such as using virtual reality in digital marketing, and gaining credits in return.
“We are also working towards more progressive frameworks such as productive education and outcome-based education, which empower students to take charge of their learning and – ultimately – their future,” Darika says. “The goal is transforming each one not only into a productive human resource, but one who is able to give back to society and add value through meaningful work and life.”
Such an edge has also attracted a growing population of foreign students from more than 15 countries. DPU aims to attract more students from the region, particularly Cambodia, Vietnam, Laos and Myanmar. “We call our vision the new business DNA – producing a future workforce with a new business mindset,” Darika says.