Thailand Country Report 2016

Presented by

Discovery Reports

Thai banking: Strategy613 forges rewarding M&A deals that shape lifelong partnerships

Boutique advisory firm Strategy613 has a strong record in linking multinationals with Thai firms

PUBLISHED : Wednesday, 07 December, 2016, 11:02am
UPDATED : Wednesday, 07 December, 2016, 11:02am

Country Business Reports interviews and articles by Discovery Reports

If there is one practice that is consistent within companies in the banking and finance space nowadays, it is that businesses constantly change strategies to quickly respond to market movements. Understanding that companies possess diverse strengths and challenges in their expansion plans, boutique advisory firm Strategy613 integrates its services to the particular requirements of each client as it offers mergers and acquisitions and operational advice to companies across Asia.

As a result, Strategy613 has forged some of the industry’s most profitable deals while nurturing lasting partnerships with leading firms such as Bank of China, Kasikornbank (KBank), Philips and Makro, among others.

“We take very good care of our clients, so most of them are repeat business,” says Joe Horn-Phathanothai, CEO.

Strategy613 was instrumental in ABN AMRO’s expansion in China and in structuring KBank’s joint venture with China Minsheng Bank. Its independent and innovative solutions benefit Asian corporates especially in China and Thailand as they do business locally and abroad.

Anyone who needs expertise or strategic advisory on China and Thailand gravitates towards us because of our people’s competence
Joe Horn-Phathanothai, CEO, Strategy613

“Anyone who needs expertise or strategic advisory on China and Thailand gravitates towards us because of our people’s competence,” Horn-Phathanothai says. “Not only do they speak several languages, they’ve lived in China and have done deals there, so they know the market and the requirements very well.”

Strategy613 was founded 16 years ago, but its founders’ close relationships with prominent leaders in China and Thailand go back to the beginning of the cold war. Advising on behalf of the Thai government in 2009, Strategy613 expertly handled Industrial and Commercial Bank of China’s acquisition of ACL Bank.

Looking forward, the firm aims to delve more into the management of funds which will enable it to become even more aligned with its clients’ success.

“There is no excuse for us to do anything that’s not better than anyone else,” Horn-Phathanothai says. “In everything – our thoughts, our work, our people – we strive to be better to create lasting relationships.”