Captain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty ImagesCaptain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty Images
Captain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty Images
Culture

Marvel’s diversity strategy targets new audiences

Audiences craving superhero material 'aren't always being marketed to,' say industry insiders

Topic |   CNBC
CNBC
CNBC

Updated: 12:44pm, 12 Jul, 2016

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Captain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty ImagesCaptain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty Images
Captain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty Images
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