Captain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty Images
Captain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty Images
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Marvel’s diversity strategy targets new audiences

Audiences craving superhero material 'aren't always being marketed to,' say industry insiders

Captain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty Images
Captain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty Images
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