Captain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty Images
Marvel’s diversity strategy targets new audiences
Audiences craving superhero material 'aren't always being marketed to,' say industry insiders
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CNBC
Captain America is one of the characters involved in the diversification of Marvel's traditional heroes, with an African-American taking over the role in 2014. Photo: Daniel Acker/Bloomberg/Getty Images