Game newbies get helping hand from World of Warcraft veterans
Fans hope a campaign of coordinated player kindness will lure rookies and stem dwindling number of subscribers

You start irradiated, underground in Gnomeregan, fighting your way out of the once-great city of Gnomes. Or in the grim town of Deathknell, only recently reanimated from the dead as a member of the Forsaken. Soon, your character begins to explore the expansive universe of World of Warcraft.
When you do something wrong – and you will – you might hear the ubiquitous dismissal: “Ugh, you’re a dumb n00b.”
In World of Warcraft, players can talk, cooperate and fight with one another within the world of the game. And as with any other online community, the game has its own etiquette that players must learn on top of the basics – how to cast a spell, choose a profession, find a guild. It’s not always easy, and not everyone who plays the game is willing to help.