Nintendo’s Shigeru Miyamoto (right) announces Super Mario Run, a mobile game available exclusively for iOS, at Apple’s iPhone 7 media event in San Francisco on September 7. Photo: Reuters

Why notoriously insular and protective Nintendo let Mario appear on iPhones

Spurred by slow console sales and the unexpected success of Pokemon Go, Nintendo creator Shigeru Miyamoto has finally let his iconic creation appear on non-Nintendo platforms

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Nintendo’s Shigeru Miyamoto (right) announces Super Mario Run, a mobile game available exclusively for iOS, at Apple’s iPhone 7 media event in San Francisco on September 7. Photo: Reuters
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