Crowds at BlizzCon 2017, where the Asian fan presence was strong. Photo: Ben Sin
Asian video game fans get all dressed up for BlizzCon 2017, and no wonder – they’ve been key to Blizzard studio’s US$2b success
The makers of Starcraft, World of Warcraft and Overwatch, some of the world’s most played games, say they owe much of their popularity to avid fans from Asia, who love cosplay, and tend to dominate global tournaments
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Crowds at BlizzCon 2017, where the Asian fan presence was strong. Photo: Ben Sin