Vietnamese-born academic’s debut novel wins Pulitzer Prize for Fiction
Some of the most important literary journals didn’t review The Sympathizer by Viet Thanh Nguyen – but this major win will boost its sales and raise its profile immensely

For people who do not follow the politics of literary awards, this might seem curious. They assume that winning such a prestigious national award would be the crowning achievement of a much-laurelled book. And The Sympathizer, which explores the Vietnam war and its legacy from the perspective of a Vietnamese spy, did appear on some end-of-year best-of lists in newspapers. It has indeed won or been shortlisted for other prizes. But it was not selling a huge amount.
Book awards, however, are not like the Oscars. Awards are not cumulative, and in the case of something like the Pulitzers, the jurors often have another goal in mind: sales. They know that the Pulitzer stamp can sell a book.
There are, as the critic Laura Miller of Salon.com has often said, two economies at work in book publishing: the prestige economy, which is where the awards and the Reviews of Books come in; and the sales economy, which is where most of the paperback thrillers live. These economies only really tend to intersect at literary prize time, when the stamp of a prestigious prize on a book cover can persuade a bookstore browser to pick up something they might otherwise have passed over.