Potato chips taste better the louder the crunch.

Book review: Gastrophysics – how potato chips with a loud crunch taste better, and other fascinating food facts

In new book, professor of experimental psychology agrees with celebrity chef Heston Blumenthal that our perception of food is affected by environment, the size and colour of plates, and even the sound it makes when eaten

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Potato chips taste better the louder the crunch.
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