Unlike WhatsApp, WeChat can be used to do everything from ordering food and hailing taxis to paying for international flights. Photo: Shutterstock
Unlike WhatsApp, WeChat can be used to do everything from ordering food and hailing taxis to paying for international flights. Photo: Shutterstock

review | Digital marketing on Chinese social media: how-to guide Unlocking the World’s Largest E-market explains the unknowns

Ashley Galina Dudarenok’s clear, analytical guide to selling on Chinese social media explains in readable detail why not to project Western e-marketing onto the Chinese market and what to do instead

Unlike WhatsApp, WeChat can be used to do everything from ordering food and hailing taxis to paying for international flights. Photo: Shutterstock
Unlike WhatsApp, WeChat can be used to do everything from ordering food and hailing taxis to paying for international flights. Photo: Shutterstock
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