Unlike WhatsApp, WeChat can be used to do everything from ordering food and hailing taxis to paying for international flights. Photo: Shutterstock

Digital marketing on Chinese social media: how-to guide Unlocking the World’s Largest E-market explains the unknowns

Ashley Galina Dudarenok’s clear, analytical guide to selling on Chinese social media explains in readable detail why not to project Western e-marketing onto the Chinese market and what to do instead

Topic |   Social media

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Unlike WhatsApp, WeChat can be used to do everything from ordering food and hailing taxis to paying for international flights. Photo: Shutterstock
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