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CultureFilm & TV

She Objects: filmmaker takes on gender stereotypes in Hong Kong media

Local director Nicola Fan’s documentary shows how media affects perceptions of women, leading to self-esteem and eating problems, as well as rising violence against women

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Nicola Fan, director of She Objects. Photo: May Tse
Rachel Cheungin Shanghai

The title of She Objects is a word play with a double meaning. On one hand, the new documentary film is about how media objectifies women. On the other, it is objecting to this type of portrayal.

She Objects, which explores how traditional and new social media sexualise and diminish women, is directed by emerging Hong Kong filmmaker Nicola Fan. The 27-year-old has worked as a freelancer, producing music videos and shorts and directing marketing campaigns. This is her first full-length documentary.

Fan says the issue resonates with her. “I remember growing up in Hong Kong, I was confused half the time. There were many, many voices around me telling me how to be a girl. I feel especially in Hong Kong, the weight of these beliefs can be extra heavy.”

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Fan’s film shows how ubiquitous the biased portrayal of women is in Hong Kong society by interlacing excerpts from local films and advertisements. “Those were the materials I looked into as well to define who I am, to find myself,” she says. Fan recalls how as a teenager, she once didn’t eat for days before going on a date, just to make sure she would not have a bloated stomach.

Joyce Cheng in a still from She Objects.
Joyce Cheng in a still from She Objects.
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The hour-long film features local singer Joyce Cheng Yan-yee, leading experts and other interviewees, showing how media has influenced society, especially young girls, causing self-esteem issues, eating disorders and rising violence against females.

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