Wading deep into Nicholas Sparks territory, Moyes’ screenplay adds to the quagmire of broad characterisation and predictable storytelling with a yawning class divide between spoilt rich boy and effervescent working class lass. Louisa only takes the job because her dad is unemployed, while Will’s family owns the castle that feeds the town’s tourist trade. Will enjoys skiing and classical music, but is emotionally stilted, while Louisa wears her heart on her sleeve but has never watched a subtitled film.

The overbearing lack of subtlety and nuance is accentuated by Emilia Clarke’s tone-deaf performance – a far cry from her commanding presence in Game of Thrones. Sam Claflin fares better in the controversial role of the man choosing death over adapting to his disability, but the execution is too clumsy to evoke any kind of heartfelt emotional response.

Me Before You opens on July 14

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