Disney’s big move away from Netflix just took another major step.

Bob Iger, Disney’s chief executive, announced that two of its biggest cinematic franchises, Star Wars and Marvel, will migrate to Disney’s streaming service that’s set to go live in 2019.

Iger’s pronouncement settles a question that had hovered for a month, since Disney announced that it would launch a sports streaming service next year and a family-friendly streaming service by 2019. Disney owns ESPN and Pixar, as well as Marvel Studios and Lucasfilm.

Disney to launch streaming services for films, live sports

“We’ve now decided we will put the Marvel and Star Wars films on this app,” says Iger.

Marvel and Star Wars films had been offered through Netflix, and Marvel and Netflix have partnered on original superhero series in the Defenders universe, such as Jessica Jones and Luke Cage.

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As Disney adapts to cord-cutting and mobile-device trends, it is smart to maximise the worth of its content through its own streaming services – especially given its blockbuster films due in 2019, including Star Wars: Episode IX, a new Avengers film, Frozen 2, Toy Story 4″and a live-action adaptation of Lion King.