Crazy Rich Asians director Jon Chu (second from left), author of the novel the film is based on Kevin Kwan (far right) and cast members arrive for the film’s premiere in Hollywood. Photo: Emma McIntyre/Getty Images/AFP

How Crazy Rich Asians made it to cinemas: lucky timing amid #OscarsSoWhite backlash, a great pitch, and its Singapore setting

Producers and director were onto Kevin Kwan’s hit novel early, and from the start saw it as a film with universal appeal. They turned down Netflix, and with Hollywood under pressure to use more non-white actors, Warner Bros. was sold on it

Topic |   American films

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Crazy Rich Asians director Jon Chu (second from left), author of the novel the film is based on Kevin Kwan (far right) and cast members arrive for the film’s premiere in Hollywood. Photo: Emma McIntyre/Getty Images/AFP
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