Rick Astley's 1987 song, "Never Gonna Give You Up" had a 19 per cent jump in streams on Spotify following Melania Trump's speech to the RNC. Photo: Kevin Winter/Getty Images

Rick Astley an unlikely beneficiary of Melania Trump's speech

Online videos gather millions of views, comparing Melania Trump's speech and Astley's 1987 hit

Topic |   CNBC

TOP PICKS

Rick Astley's 1987 song, "Never Gonna Give You Up" had a 19 per cent jump in streams on Spotify following Melania Trump's speech to the RNC. Photo: Kevin Winter/Getty Images
READ FULL ARTICLE