Rick Astley's 1987 song, "Never Gonna Give You Up" had a 19 per cent jump in streams on Spotify following Melania Trump's speech to the RNC. Photo: Kevin Winter/Getty Images Rick Astley's 1987 song, "Never Gonna Give You Up" had a 19 per cent jump in streams on Spotify following Melania Trump's speech to the RNC. Photo: Kevin Winter/Getty Images
Rick Astley's 1987 song, "Never Gonna Give You Up" had a 19 per cent jump in streams on Spotify following Melania Trump's speech to the RNC. Photo: Kevin Winter/Getty Images
Culture /  Music

Rick Astley an unlikely beneficiary of Melania Trump's speech

Online videos gather millions of views, comparing Melania Trump's speech and Astley's 1987 hit

Topic |   CNBC
CNBC
CNBC

Updated: 2:01pm, 21 Jul, 2016

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Rick Astley's 1987 song, "Never Gonna Give You Up" had a 19 per cent jump in streams on Spotify following Melania Trump's speech to the RNC. Photo: Kevin Winter/Getty Images Rick Astley's 1987 song, "Never Gonna Give You Up" had a 19 per cent jump in streams on Spotify following Melania Trump's speech to the RNC. Photo: Kevin Winter/Getty Images
Rick Astley's 1987 song, "Never Gonna Give You Up" had a 19 per cent jump in streams on Spotify following Melania Trump's speech to the RNC. Photo: Kevin Winter/Getty Images
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