By focusing on the youth market, Singing Machine has carved out a space for itself in the karaoke consumer arena.

How biggest US karaoke firm turned to youth market to reinvent itself

Digital technology and an encroaching era of ‘cool’ almost sounded the death knell for the US’ largest home karaoke machine maker, until it upped the fun and eyecatching devices to draw kids

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By focusing on the youth market, Singing Machine has carved out a space for itself in the karaoke consumer arena.
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