Already in Hong Kong, music distributor TuneCore eyes China
TuneCore helps up-and-coming artists to bypass record labels and distribute their work directly to streaming sites and retailers – and China is part of its global growth plan
Despite the incredible changes that have transformed the music business in recent years, many first-time artists still seem to believe they need the backing of a record label.
Enter into the picture TuneCore, which lets musicians bypass labels and distribute directly on streaming sites such as Spotify as well as iTunes and other retailers.
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TuneCore, founded in 2005 in New York, is seeing fast international growth as streaming – which allows unlimited, on-demand listening – goes mainstream. TuneCore is already available in Hong Kong, Macau, Singapore, Taiwan, Thailand and Malaysia as part of KKBOX’s digital music subscription service. The platform, which expanded into France last month and Germany in April, is also available in Australia, Britain, Canada and Japan.
Scott Ackerman, the chief executive officer of TuneCore, sees no let-up in the pace of the platform’s expansion, including eventually into emerging economies.
“We will be in India and [mainland] China at some point. It’s just a matter of when,” he says from TuneCore’s office in Brooklyn.