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Childish Gambino’s This is America viral video a lot less controversial than some that music stars have posted since MTV era began

Rapper’s use of stark, execution-style imagery in music video is confronting in some viewers’ eyes, but it’s far from the first time such videos have caused offence. From Madonna to Robin Thicke, we recall past controversies

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A still from rapper Childish Gambino’s music video This is America, which has been viewed more than 60 million times in six days. Photo: YouTube

Childish Gambino’s searing This is America video clip has erupted online, being watched more than 60 million times since its debut on Saturday. 

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The rapper has created something of cultural phenomenon with his blunt look at the state of America. The clip uses stark, execution-style imagery, juxtaposed with Donald Glover’s whimsical presence, to confront issues of race and gun violence.

If you haven’t seen it, watch it now. If you have, go back and watch it again; this time try shifting your attention away from Glover’s commanding movements to the chaos unravelling behind him. 

***WARNING: this video portrays violence***

 

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The controversial video has struck a chord online, generally drawing praise despite the bloodshed – which includes the gunning down of a gospel choir. 

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