Fans enjoy the Road to Ultra music festival last year at West Kowloon Cultural District. Photo: Ultra Music Festival
Fans enjoy the Road to Ultra music festival last year at West Kowloon Cultural District. Photo: Ultra Music Festival

How Ultra electronic music festival conquered the world, and its explosive growth in Asia

When founders started Ultra nearly 20 years ago in Miami out of a love for EDM, they had no idea it would grow to span six continents and over 20 countries, including Hong Kong’s Road to Ultra this weekend

Fans enjoy the Road to Ultra music festival last year at West Kowloon Cultural District. Photo: Ultra Music Festival
Fans enjoy the Road to Ultra music festival last year at West Kowloon Cultural District. Photo: Ultra Music Festival
READ FULL ARTICLE