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Simply red: men’s brands in the coolest colour on the spectrum
The colour of blood, fire and rubies is eyecatching and contrasts well with other colours, lending an edge to the latest stylish products to reach the market
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Why you can trust SCMP

Dior
The mix of hot red, deep blue and black with a touch of white pigment printed canvas and striped nylon straps creates a distinctive style.

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Hermès
The red losange in cashmere and silk printed with the off-register and disproportionate Quadrige motif is the secret tool of metrosexuals for staying warm and cool.
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Louis Vuitton
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