White Rabbit candy was presented to US president Richard Nixon during his visit to China in 1972 by then premier Zhou Enlai. Photo: AFP

China’s home-grown brands benefiting from resurgence as trade war shifts focus closer to home

  • Trend, known as ‘guochao’ in Chinese, sees storied brands reinventing themselves with crossover and ancillary products to entice a new breed of millennial shoppers
  • Warrior trainers and Shanghai M&G Stationery also drawing renewed interest as focus shifts to domestic consumption-driven growth amid the US-China trade war
Topic |   China economy

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White Rabbit candy was presented to US president Richard Nixon during his visit to China in 1972 by then premier Zhou Enlai. Photo: AFP
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