Ping pong allows Hang Seng’s CEO to show true personality as woman at top of leading Hong Kong bank

Louisa Cheang Wai-wan knows all too well that self-confidence is the top trait of women in power. But for the CEO of Hang Seng Bank, being authentic plays an equally important role in holding together one of Hong Kong’s most extensive banking networks.

The reason, she says, is simple: just as she needs to answer to the bank’s shareholders, she is also responsible for inspiring a staff of more than 10,000 people.

“It’s really important to show your personality out there, otherwise it would be so exhausting when dealing with so many different people,” Cheang said in an interview with the South China Morning Post. “I feel I need to be true to myself, and to be able to say and do the things from my heart to my colleagues.”

Founded in 1933, Hang Seng has built its street cred as the bank for Hongkongers, whether you are a fresh university graduate or a mum and pop store in one of the city’s 18 urban districts. But in recent years, it has also gained renown for a corporate culture that has effectively supported women to reach top jobs.

The bank’s positioning in the market, in contrast to the corporate focus of its parent company HSBC, may have some bearing. Hang Seng’s long-time emphasis on retail services – albeit complemented by commercial business – has helped shape a workforce that embraces hiring women.

Not only are 60 per cent of employees at the company’s 280 service outlets and branches women, but 10 of its 15 senior management positions are filled by female executives. Cheang is Hang Seng’s third female CEO in a row following Rose Lee Wai-mun and Margaret Leung Ko May-yee.