Michael Jordan’s Jumpman logo features the former Chicago Bulls shooting guard and a silhouette of the now-retired player performing a dunk. Photo: EPA Michael Jordan’s Jumpman logo features the former Chicago Bulls shooting guard and a silhouette of the now-retired player performing a dunk. Photo: EPA
Michael Jordan’s Jumpman logo features the former Chicago Bulls shooting guard and a silhouette of the now-retired player performing a dunk. Photo: EPA

China sports firm illegally used Michael Jordan’s name but did not violate image rights, top court rules

  • Supreme Court rules Qiaodan Sports cannot use the Chinese name of the six-time NBA champion, but its logo can still include the silhouette of a basketball player
  • China is currently drafting an action plan on intellectual property protection as required by the phase-one trade deal with the US

Topic |   Intellectual property in China
Michael Jordan’s Jumpman logo features the former Chicago Bulls shooting guard and a silhouette of the now-retired player performing a dunk. Photo: EPA Michael Jordan’s Jumpman logo features the former Chicago Bulls shooting guard and a silhouette of the now-retired player performing a dunk. Photo: EPA
Michael Jordan’s Jumpman logo features the former Chicago Bulls shooting guard and a silhouette of the now-retired player performing a dunk. Photo: EPA
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