In the first three quarters of 2020, online sales in China grew 15.1 per cent compared with a year earlier. Photo: Weibo
In the first three quarters of 2020, online sales in China grew 15.1 per cent compared with a year earlier. Photo: Weibo

Singles’ Day: online shopping becoming China’s new normal as record sales build on pandemic boost

  • Online sales accounted for 24.3 per cent of all sales in the first nine months of the year, and the trend looks to continue with a strong fourth quarter
  • Disincentives for shopping in stores remain even though China has largely recovered from the coronavirus health crisis

In the first three quarters of 2020, online sales in China grew 15.1 per cent compared with a year earlier. Photo: Weibo
In the first three quarters of 2020, online sales in China grew 15.1 per cent compared with a year earlier. Photo: Weibo
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